In the summer of 2012 Red Apples 45 creator and super talented producer Ray West gathered a group of friends that also happens to be some of the dopest rappers New York City has to offer. The goal was for to produce a compilation of all new material with these emcees which included OC, AG, Kool Keith, Roc Marciano, Kurious, Dave Dar and Sean G. The result was "Luv NY", a project aimed at bringing back the essential vibe of early hip-hop from its birthplace of NYC. While the record definitely was dope it unfortunately didn't make that much noise, but now Ray West is back at it again, crafting fat instrumentals for AG, OC, Kool Keith, L The Fudge and the rest of the crew. "The LUV NY Collective" is somewhere between a mixtape and an album, there's nothing but original beats and rhymes, no DJ shouts or blends and nothing but full songs. There is however some previously released joints, remixes and skits but all in all it makes for a fascinating listen. Ray West keeps improving on his production and the spitters is just talent personified so don't sleep on this gem right here!